Corporate Identity

Ensuring high quality requires attention to every detail. It is important for us to better understand and meet the needs of our customers. The values and principles of the organization are reflected in the elements of our corporate identity. Each color in the "Tsiatsan" logo carries meaning. "Tsiatsan" (translated from Armenian as "rainbow") symbolizes life in all its colors, harmony, and abundance:

• Red symbolizes energy and the drive for new achievements. It is attributed to every employee working in the organization.
• Yellow reflects the warm and familial atmosphere within the organization. This is associated with the teamwork of the collective.
• Green symbolizes the pursuit of new solutions. It relates to the production technology of the organization.
• Blue represents honesty and transparency. The organization strives to be a reliable friend to its customers and partners.
• White signifies simplicity, purity, and an open and bright atmosphere, which is reflected in the organization's working style and its collaboration with the outside world.

Adopting the policy of "Quality as a Priority," our primary goal is to provide high-quality products to our customers.